Not a bad series of TV spots; funny, ironic, and they even have one ad exploring a character's deja vu of being stuck in the ad cycle.
But now they have really done it. Last, Thursday's Smallville was one long Stride ad. See, Smallville likes to have s little fun playing around with some origins--often fake-outs that geeks may enjoy or groan at. So, they whip out a little diddy about "plastic man" (who isn't the well-known one) tying in with the return of Pete Ross, and--trumpets--Stride gum. Ross chews some kryptonite infused Stride gum and, of course, becomes stretchy (a trans-flesh in Ultimate-U parlance). He found it in an abandoned Stride factory where a band he was roadying for was playing.
Clark: "That place is closed down already?!"I. Kid. You. Not.
Chloe: "Maybe next time they won't make the flavor last so long."
As Ross departed, he pops one more piece of gum into his gob, holds the product face-out like it was a pack of Mentos, and heaves it at a smiling pretty girl. I like to think of the ad men that came up with this as floating leg-crossed around board room table in a Zen-like peace. This is one of those things that so transcends retarded that it comes out the other end as genius. Retarded? Retarded like a fox.
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