Tuesday, March 18, 2008

Superman Says, "Buy Acme Brand Products!"

So, we've all seen this Stride Gum ad where the long-lasting flavor bring sales to a stand still.

Not a bad series of TV spots; funny, ironic, and they even have one ad exploring a character's deja vu of being stuck in the ad cycle.

But now they have really done it. Last, Thursday's Smallville was one long Stride ad. See, Smallville likes to have s little fun playing around with some origins--often fake-outs that geeks may enjoy or groan at. So, they whip out a little diddy about "plastic man" (who isn't the well-known one) tying in with the return of Pete Ross, and--trumpets--Stride gum. Ross chews some kryptonite infused Stride gum and, of course, becomes stretchy (a trans-flesh in Ultimate-U parlance). He found it in an abandoned Stride factory where a band he was roadying for was playing.
Clark: "That place is closed down already?!"
Chloe: "Maybe next time they won't make the flavor last so long."
I. Kid. You. Not.

As Ross departed, he pops one more piece of gum into his gob, holds the product face-out like it was a pack of Mentos, and heaves it at a smiling pretty girl. I like to think of the ad men that came up with this as floating leg-crossed around board room table in a Zen-like peace. This is one of those things that so transcends retarded that it comes out the other end as genius. Retarded? Retarded like a fox.

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